Sharing personal stories can be a powerful way to raise awareness and foster understanding of important health issues like antimicrobial resistance (AMR). When people speak openly about their experiences with a health condition, it can provide comfort and solidarity to others facing similar challenges, while also encouraging them to seek support and care.
In the context of AMR, personal narratives play a key role in educating the public about the dangers of antibiotic overuse and the urgent need to prevent the spread of resistant infections. These stories shed light on the real-life impact of antimicrobial-resistant infections on individuals, families, and communities, helping to build broader public support for actions to address this pressing global health threat.
Moreover, storytelling can be a powerful advocacy tool. By sharing their experiences, individuals can bring attention to the human cost of AMR, influence policy discussions, and help drive investment in research, innovation and public health initiatives aimed at reducing resistance.
Whether you’re a patient, carer, pet owner or health professional, we’d love to help you share your story. Just provide a brief description below and we’ll be in touch soon. Alternatively email us at mystory@theAMRnarrative.org
Share your story to make an impact on AMR
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Andrea Hartley
Andrea has worked in health communications and campaigning for 3 decades. She is committed to fighting AMR through timely and appropriate communications globally,.
Andrea set up Skating Panda, the creative social and environmental impact consultancy, over a decade ago and drives its impact and growth. Focused on original and lasting public interest communications as well as issue strategy and advocacy, the Panda team has a track record of prompting tipping points in the status quo that drive better social and planetary outcomes.
Andrea’s combination of commercial marketing and development experience with deep issue knowledge have been sought by decision-makers at global summits, corporate and NGO board members, and have enabled her to set up multi-million fundraising platforms and push through policies that change and save lives.
Andrea is Vice Chair of mothers2mothers, the world’s largest employer of women living with HIV, and a Board Director of Maymessy, a food poverty social enterprise.
A lifelong advocate for gender equality, she played a key role in establishing the UK’s Women’s Equality Party.
Esmita Charani
Professor Esmita Charani is a pharmacist and researcher investigating how we use antibiotics in different cultural and social contexts. She works with teams in the UK, India, and South Africa to develop research programmes investigating all aspects of antimicrobial resistance in human populations with a focus in hospital settings.
She has experience in communicating her research with patients and the public through various media including animations, blogs, and educational videos.