The AMR Narrative is committed to protecting its supporters’ personal information.
Who we are
The AMR Narrative is a registered charity in England and Wales (Charity No 1204055).
Our registered office address is Suite 3, Peel House, 30 The Downs, Altrincham, Cheshire,
Why we hold and process supporters’ personal data
The AMR Narrative will only contact you to keep you up to date about its work, or to tell you about how you can support that work, provided we have your consent, or we are otherwise allowed to do so, for example on the basis of legitimate interest based on your existing relationship with us.
We will not send you information if you tell us that you do not wish to receive it.
You can update or withdraw your consent at any time, for individual channels of communication, or for all channels.
Cookies are small text files stored on your computer by the websites you visit. They are standard across all websites and help website owners deliver a better experience to their users.
Further details about how you can manage cookies on your devices can be found here: www.aboutcookies.org.
The cookies we use on our website are as follows:
1. Google Analytics – Stores the amount of visits of a user, the time of their first visit, the previous visit, and the current visit. It does not contain any personal information and is used only for analytical purposes. Performance cookies that store where a user came from (e.g. search engine, search keyword, link) as well as geographic location. Used to distinguish between website users in Google Analytics as well as online behaviour using the website. Cookies used to distinguish between website users in Google Analytics.
2. ShareThis – Set as part of the ShareThis service and monitors “click-stream” activity, e.g. web pages viewed, navigation from page to page, time spent on
each page etc. The ShareThis service only identifies a user if they have separately signed up with ShareThis for a ShareThis account and given them
consent. Checks how long you stay on a site: when a visit starts, and ends. It does not contain any personal information and is used only for
The information we collect
We only collect personal data that is relevant to the type of transactions or interactions you have with us.
When you contact The AMR Narrative to make a donation, or you telephone, email or write to us, or engage with us via social media channels, we may receive and retain personal information about you.
Depending on your reason for contacting us, we may collect details such as your name, postal address, country, affiliation, social media usernames, e-mail address, telephone or mobile number, and any community groups or organisations you belong to.
We may also collect payment details to process donations together with information about whether or not you are a taxpayer to enable us to claim Gift Aid.
All personal data is stored on a secure database, which only a limited number of individuals can access. It is deleted when it is no longer relevant, is never shared with third parties, and is available to you on request at any time.
How we use your personal information
The AMR Narrative will use your personal information as follows:
We ensure that there are appropriate controls in place to protect your personal details.
Our online forms are always encrypted
We strictly control who has access to the personal information we hold. Our database is only accessible by approved staff
We sometimes use external companies to process personal data on our behalf. We check the security practices of these companies before we work with them and put contracts in place that set out our expectations and requirements, especially regarding how they manage the personal data they collect on our behalf or have access to.
Sharing information with others
We will only use your information within The AMR Narrative for the purposes for which it was obtained. We will not, under any circumstances, share your personal data with any third-party organisation or sell it to them for their own marketing purposes, and you will not receive marketing communications from any other companies, charities or other organisations as a result of giving your details to us.
We will comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).
Processing within the area of jurisdiction
Countries outside the European Economic Area have differing approaches to data privacy laws, and enforcement may not be as robust as it is within Europe’s borders.
The length of time we retain your personal information
We will hold your personal information on our systems for as long as it is necessary for us to carry out the relevant activity you requested and to which you consented. For example, we will keep a record of donations subject to Gift Aid for at least seven years to comply with HMRC rules.
If you ask us to stop contacting you, we will keep a record of your request along with your details to enable us to comply with your request over time.
Your communication preferences
We want to ensure that we can communicate with you according to your preferences, and to provide you with information that is of interest to you.
If at any time you want to ask us to stop contacting you, or change how we communicate with you, or update the information we hold about you, please tell us:
You can opt out of our e-mails at any time by clicking on the ‘Unsubscribe’ link at the bottom of our messages.
Under the terms of the Data Protection Act you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected.
The UK’s data protection authority is the Information Commissioner’s Office (ICO).
The ICO can be contacted at: https://ico.org.uk/global/contact-us/