The AMR Narrative

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Terms and Conditions

TERMS AND CONDITIONS

Please do not use this website if you disagree with or otherwise do not accept the following Terms and Conditions.
Please also read our Privacy Policy in conjunction with these Terms and Conditions.

1. Changes
We may change our website Terms and Conditions at any time. The amended version will be posted on our website. If you continue to use our site, you will be bound by the latest Terms and Conditions.

2. Using our site
You agree only to use our site in a manner that complies with all applicable laws and regulations, is consistent with these Terms and Conditions and does not infringe the rights of anyone else, nor restrict or inhibit their use of our site (including, without limitation, by hacking). We reserve the right in our sole discretion to deny any user access to any of our website without prior notice.

3. Privacy Policy
We store and process information about you in accordance with our Privacy Policy. When you use our website, you are consenting to such use, storage and processing.

4. Website content
a. If you have a complaint about any content on our website, please notify us immediately by e-mailing privacy@theAMRnarrative.org
b. You must not post or transmit to this website any material:

i. That is knowingly false or misleading, defamatory, illegal, abusive, vulgar, hateful, harassing, liable to incite racial hatred, blasphemous, discriminatory, pornographic, sexually oriented, threatening or invasive of a person’s privacy;
ii. Which you do not own or for which you have not obtained all necessary licences and/or approvals;
iii. Which is technically harmful (including, without limitation, computer viruses, worms, harmful components, corrupted data or other malicious software or harmful data);
iv. If you post or transmit to our website any prohibited material leading us to incur any costs, expenses, liability or losses as a result, you agree to indemnify us.

c. If you post or transmit any material to any of our website:
i. You grant us the right to use the name that you submit in connection with such content; and
ii. We shall be entitled to reveal your identity (or any information which we have about you) to any third party who is claiming that any of that material violates any of their rights or to any government or regulatory authority that is entitled to require us to do so.
d. We may remove or edit any material or posting you make on any of our website at any time.

5. Intellectual Property Rights
a. You acknowledge that all copyright, trademarks and other intellectual property rights in our website and all photographs, footage, designs, images, text, software, data and other material in our sites are owned by us or our licensors. You are permitted to use the site and this material only as expressly authorised by us.

b. You are permitted to print and download extracts from our website for your personal non-commercial use and for private study or teaching purposes, provided in each case that:
i. Copyright and source indications are also printed and copied;
ii. No modifications are made to the materials, and they are not used as part of any other publication;
iii. Any document is printed and copied entirely and is not used in a derogatory or misleading context; and
iv. The material is not used in a manner which may damage our reputation or otherwise be harmful to us or impair our ability to achieve our charitable objectives.

c. No other use of material in our website may be made without first obtaining our written permission. In particular, you must not do the following unless you have first obtained our written permission:
i. Incorporate any material from our site in any other work or publication, whether in hard copy or electronic form; or
ii. Make any commercial use or publication of any material on our site (other than as necessary for the purpose of viewing the site in the course of business).

d. If you wish to use any material from any of our site other than in accordance with the Terms and Conditions outlined above, please e-mail your request to privacy@theAMRnarrative.org
e. Any rights not expressly granted in these terms are reserved.

6. Disclaimers
a. The information provided in our website is intended to provide general information only. While we endeavour to ensure that the information on our website is correct, some material on our website may be out of date, and we make no commitment to update such material. We may make changes to the material on our website at any time without notice.

b. We take every reasonable care to ensure that all donations and subsequent transactions are conducted via a secure transaction link. However, the security of information and payments transmitted via the internet cannot be completely guaranteed and as we are not responsible for the operation of the secure link we will not, unless we are negligent, be liable for any loss you may suffer if a third party obtains unauthorised access to any information you provide.

c. We do not warrant that the functions contained in our site will be uninterrupted or error free, or that defects will be corrected. We will not be liable for any loss, disruption or damage to your data or your computer system or any other damages arising from your use of our website, or any delay or inability to use our site.

7. Links
a. Our site may contain links to third party website. Such links are provided for your convenience only. We do not control such website and are not responsible for their contents. The mere inclusion of such links does not imply any endorsement of the material on those website or any association with their operators. If you decide to access any of the third party website linked to or from our website, you do so entirely at your own risk. We cannot guarantee that these links will always work and we have no control over the availability of the linked pages.

b. If you wish to link from your website to any pages of our site you may do so only on the basis that you link to, but do not replicate, the website page, and subject to the following conditions:-
i. The linking text must only consist of the website address;
ii. You do not in any way imply that we are endorsing any products or services;
iii. You do not misrepresent your relationship with us nor present any other false information about us;
iv. Your website does not contain content that is distasteful, pornographic, infringes any intellectual property rights or other rights of any other person or otherwise does not comply with all applicable laws and regulations.

c. At any time and at our complete discretion we reserve the right to withdraw the permission to make website links to our site.

8. Breach
If you breach these Terms and Conditions and we take no action, we will still be entitled to use our rights and remedies at a later date or in any other situation where you breach them.

9. Law, courts, and language
These Terms and Conditions and the use of our website are governed by and to be interpreted in accordance with English law. In the event of any dispute arising in relation to these Terms and Conditions and the use of our website, the English courts will have jurisdiction over the dispute.

Chris Shaffer

Chris Shaffer was a music, special education teacher, and high school principal for 45 years. At the end of his educational career, he was thrust into the world of AMR infections when a number of abdominal surgeries left him with an E-coli infection which failed to respond to antibiotics. After doctors in the USA left him with little hope for a cure, diminishing health, and a bleak prognosis, he set out on his own.

Chris found success in phage therapy at the Eliava Phage Therapy Center in Tbilisi, Georgia. With phage therapy giving Chris his life back, he has dedicated his retirement years to advocating for and helping raise awareness of phage therapy used for AMR infections. He tells the story of his phage journey in a book titled, Finding Phage: How I Partnered with a Friendly Virus to Cure My Deadly Bacterial Superinfection. His website, phagetherpyusa.com helps others learn to understand the healing power of phage therapy.

Demi Christofi

Demi is an Associate Scientific Director at a medical communications agency, with a background in microbiology and a longstanding focus on antimicrobial resistance. She holds an MSc in Microbiology, where she first became interested in the global challenge of resistance and the need to bring scientific understanding to wider audiences.

Demi’s career has centred on a simple but powerful belief: that how we communicate science matters. Her work focuses on making complex data clear, engaging, and accessible – whether for healthcare professionals, policy makers, or the patients most affected by infection and resistance. She has contributed to a wide range of AMR-focused projects, including educational programmes, congress communications and stewardship initiatives.

A central thread in Demi’s work is the importance of the patient voice. She is passionate about making sure real-world experiences of treatment failure, recurrent infections, and the anxiety surrounding resistance are not lost in the data. She believes that listening to patients and involving them meaningfully is essential for shaping more effective, human-centred responses to AMR.

Demi is also a strong advocate of the One Health approach, recognising AMR as a complex, interconnected issue that spans human health, animal health, and the environment. She is particularly drawn to efforts that move beyond siloed thinking and focus on practical, joined-up solutions.

In 2025, Demi joined The AMR Narrative as an Independent Advisor, where she supports the charity’s mission to centre communication, community, and inclusion in the global AMR response.

Outside of work, she is a Girlguiding unit leader and a qualified yoga teacher. These roles reflect her commitment to care, learning, and creating supportive spaces for others.

Andrea Hartley

Andrea has worked in health communications and campaigning for 3 decades. She is committed to fighting AMR through timely and appropriate communications globally,.

Andrea set up Skating Panda, the creative social and environmental impact consultancy, over a decade ago and drives its impact and growth. Focused on original and lasting public interest communications as well as issue strategy and advocacy, the Panda team has a track record of prompting tipping points in the status quo that drive better social and planetary outcomes.

Andrea’s combination of commercial marketing and development experience with deep issue knowledge have been sought by decision-makers at global summits, corporate and NGO board members, and have enabled her to set up multi-million fundraising platforms and push through policies that change and save lives. 

Andrea is Vice Chair of mothers2mothers, the world’s largest employer of women living with HIV, and a Board Director of Maymessy, a food poverty social enterprise.

A lifelong advocate for gender equality, she played a key role in establishing the UK’s Women’s Equality Party.

Esmita Charani

Professor Esmita Charani is a pharmacist and researcher investigating how we use antibiotics in different cultural and social contexts. She works with teams in the UK, India, and South Africa to develop research programmes investigating all aspects of antimicrobial resistance in human populations with a focus in hospital settings.

She has experience in communicating her research with patients and the public through various media including animations, blogs, and educational videos.