The AMR Narrative

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Antibiotic Guardian

 

The Antibiotic Guardian Pledge Campaign is an initiative aimed at encouraging individuals and organisations to take action in combating antibiotic resistance. Launched in the UK, the campaign invites healthcare professionals, patients, and the public to pledge specific actions that promote the responsible use of antibiotics. The pledge is also currently available in Africa.

Participants can choose from a range of pledges, such as using antibiotics only when prescribed, completing courses of antibiotics as directed, and educating others about the importance of antibiotic stewardship. The campaign’s goal is to raise awareness about antibiotic resistance and to foster a culture of responsible antibiotic use to help preserve their effectiveness for future generations.

As our Founder was a winner of the Community Communications Award category in 2020, The AMR Narrative supports the campaign through our various channels which can be visited here: www.antibioticguardian.com

Esmita Charani

Professor Esmita Charani is a pharmacist and researcher investigating how we use antibiotics in different cultural and social contexts. She works with teams in the UK, India, and South Africa to develop research programmes investigating all aspects of antimicrobial resistance in human populations with a focus in hospital settings.

She has experience in communicating her research with patients and the public through various media including animations, blogs, and educational videos.