The AMR Narrative

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Antibiotic Guardian

 

The Antibiotic Guardian Pledge Campaign is an initiative aimed at encouraging individuals and organisations to take action in combating antibiotic resistance. Launched in the UK, the campaign invites healthcare professionals, patients, and the public to pledge specific actions that promote the responsible use of antibiotics. The pledge is also currently available in Africa.

Participants can choose from a range of pledges, such as using antibiotics only when prescribed, completing courses of antibiotics as directed, and educating others about the importance of antibiotic stewardship. The campaign’s goal is to raise awareness about antibiotic resistance and to foster a culture of responsible antibiotic use to help preserve their effectiveness for future generations.

As our Founder was a winner of the Community Communications Award category in 2020, The AMR Narrative supports the campaign through our various channels which can be visited here: www.antibioticguardian.com

Andrea Hartley

Andrea has worked in health communications and campaigning for 3 decades. She is committed to fighting AMR through timely and appropriate communications globally,.

Andrea set up Skating Panda, the creative social and environmental impact consultancy, over a decade ago and drives its impact and growth. Focused on original and lasting public interest communications as well as issue strategy and advocacy, the Panda team has a track record of prompting tipping points in the status quo that drive better social and planetary outcomes.

Andrea’s combination of commercial marketing and development experience with deep issue knowledge have been sought by decision-makers at global summits, corporate and NGO board members, and have enabled her to set up multi-million fundraising platforms and push through policies that change and save lives. 

Andrea is Vice Chair of mothers2mothers, the world’s largest employer of women living with HIV, and a Board Director of Maymessy, a food poverty social enterprise.

A lifelong advocate for gender equality, she played a key role in establishing the UK’s Women’s Equality Party.

Esmita Charani

Professor Esmita Charani is a pharmacist and researcher investigating how we use antibiotics in different cultural and social contexts. She works with teams in the UK, India, and South Africa to develop research programmes investigating all aspects of antimicrobial resistance in human populations with a focus in hospital settings.

She has experience in communicating her research with patients and the public through various media including animations, blogs, and educational videos.