Antimicrobial resistance (AMR) is a very complex topic, rather tough to explain. It involves the ability of microorganisms, such as bacteria, to resist the effects of antimicrobial medicines, including antibiotics, which are used to treat infections. For this reason, there are several common misconceptions, myths and false perceptions around this subject.For example, have you ever...
Andrea has worked in health communications and campaigning for 3 decades. She is committed to fighting AMR through timely and appropriate communications globally,.
Andrea set up Skating Panda, the creative social and environmental impact consultancy, over a decade ago and drives its impact and growth. Focused on original and lasting public interest communications as well as issue strategy and advocacy, the Panda team has a track record of prompting tipping points in the status quo that drive better social and planetary outcomes.
Andrea’s combination of commercial marketing and development experience with deep issue knowledge have been sought by decision-makers at global summits, corporate and NGO board members, and have enabled her to set up multi-million fundraising platforms and push through policies that change and save lives.
Andrea is Vice Chair of mothers2mothers, the world’s largest employer of women living with HIV, and a Board Director of Maymessy, a food poverty social enterprise.
A lifelong advocate for gender equality, she played a key role in establishing the UK’s Women’s Equality Party.
Professor Esmita Charani is a pharmacist and researcher investigating how we use antibiotics in different cultural and social contexts. She works with teams in the UK, India, and South Africa to develop research programmes investigating all aspects of antimicrobial resistance in human populations with a focus in hospital settings.
She has experience in communicating her research with patients and the public through various media including animations, blogs, and educational videos.
