The AMR Narrative

Social Media Advocacy Toolkit for Antimicrobial Resistance (AMR)

This toolkit was primarily designed for patients, the public and civil society organisations wishing to enter the digital realm to advocate for AMR and searching for inspirational step-by-step ways to do that.

It may also inform a versatile audience including healthcare professionals wishing to raise awareness of AMR to patients and the public online.

Aims include:

  • Provide easy-to-understand information about what AMR is, what causes it and how it impacts
    both individuals and the global community.
  • Provide useful guidance around using social media tools to improve advocacy for antimicrobial resistance.

Download the toolkit here

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Esmita Charani

Professor Esmita Charani is a pharmacist and researcher investigating how we use antibiotics in different cultural and social contexts. She works with teams in the UK, India, and South Africa to develop research programmes investigating all aspects of antimicrobial resistance in human populations with a focus in hospital settings.

She has experience in communicating her research with patients and the public through various media including animations, blogs, and educational videos.